One of Alan Shapiro’s first jobs in the beer industry, other than
working in a liquor store while attending Boston University, was as
a sales manager--actually, the first sales manager--for a little
brand known as Pete’s Wicked Ale. “I signed up the first two
dozen states,” said Shapiro, and Pete’s Wicked was off on a
heady ascent (if not one ultimately sustained). Shapiro’s
colleague, Virginia MacLean, worked in marketing for ...
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