Rest easy, Scotland. In the high alcohol arms race that has been brewing between BrewDog in Scotland and Schorschbräu in Germany (see my previous post and comments here), the irreverent Scots have responded, and have seemingly reached the end of the road in their experimentation with sky-high ABV beers. BrewDog has produced 12 bottles of a 55% ABV beer costing £500 each and wrapped in dead animal skins: The End of History.
It doesn’t appear to be a joke, as the brewers suggest at the BrewDog website (brewdog.com) that the beer is a blond Belgian ale infused with nettles and juniper berries.
Yet they display it all jokingly. As the website says, each bottle “…comes with its own certificate and is presented in a stuffed stoat or grey squirrel. The striking packaging was created by a very talented taxidermist and all the animals used were road kill.”
This has already set off criticism from animal rights groups in Scotland, and comes on the heels of a BBC News report that Scots drink 25% more alcohol than other Brits.
No word from Germany yet.
Tom Bedell
The End of History is now sold out. Well, that took less than a day. Let’s see, 12 bottles at £500 each….
Tom Bedell
The Netherlands has joined the fray: a brewery in Almere, ‘t Koelschip, has brewed a 60% ABV beer called Start the Future. Drink enough of it and one might not have any future at all, but the high alcohol contest brews on. This one comes in a .33 liter bottle for a mere €35 ($45), a veritable bargain compared with The End of History.
The End of the Beer World As We Know It, Part II « Tom Bedell
[...] My guess is that Zable’s ship has come in. I’m at least sure that Fried Beer™ is going to outsell bottles of beer stuffed in animal pelts. [...]